Putting You In The Drivers Seat To Financial Success

What’s the driving force behind Oil Changers™ success?

With an increasing number of vehicles on our roads each year, there is a growing market that is demanding a convenient way to receive regular vehicle servicing.

As the owner of an Oil Changers™ franchise, you can meet this lucrative demand. Unlike dealerships and garages, customers appreciate that no appointment is necessary at Oil Changers™. In the time it takes to finish a cup of coffee, a team of professional, experienced technicians can take care of nearly every preventative fluid maintenance service a vehicle could need, using national brand-name products.

Oil Changers™ is not only fast, but friendly too. We attract loyal customers who come to view Oil Changers™ not as a faceless corporate chain, but as an active, familiar member of their community that they know and trust.

If you have the drive we have the power.

Oil Changers™ success depends on your success. That’s why we do everything we can to pave the way for your prosperous, dynamic business.

Once you’ve joined Oil Changers™ team of franchisees, rest assured that you are in business for yourself - not by yourself:

• Be part of a growing, financially stable, New Zealand-owned organisation.
• Receive ongoing, professional training, support and advice.
• Profit from our superior buying power for more bottom-line profits.
• Benefit from innovative products and services that sell.

Start your engines with training and education.

We know the lubrication business inside and out, and most importantly, we know how to make it profitable. Learning from our many years of experience helps you make your own franchise a prominent success.

Our intensive two-week programme includes not only basic operations such as lubrications techniques, how to use Oil Changers™ computer management systems, and marketing, but also how to make the most of customer relations and build business.

After graduation, our support team continues to guide you with regular store visits and refresher courses that keep you up to date on new products and techniques. At Oil Changers™, we see ongoing education and our proven track record as the keys to start your financial success.

Real Estate: Finding the perfect spot to park your store.

Oil Changers™ has years of experience in site selection and offers guidance and counsel to help you obtain the best possible place to run your business.

Once you decide where you wish to locate, we completely evaluate the proposed market area, including population density, household income, car registration, traffic patterns, and local competition. Oil Changers™ personnel also visit developers and realtors to determine the availability of real estate.

When the location has been narrowed down to the best possible few, we provide store layout details to the developer and negotiate the most favourable rent and terms. Many realtors and property developers have come to view Oil Changers™ as a preferred tenant.

Marketing and Research: Driving customers to your store.

Understanding of your customers is crucial to success. We supply continuous research results and new service developments that are essential to your long-term profitability and growth.

These studies give you invaluable information about your customers. Market research also helps us to determine new products and services and effective advertising and sales promotions.

Research also ensures your products meet our customer’s needs, even when those needs change. With our help, you can respond quickly when competition makes a move, and capitalise on new opportunities.

Your store will be going places - With Oil Changers™ Advertising Programme

As part of a franchise family, your advertising resources are pooled with other stores. This gives you maximum market penetration at only a fraction of the cost.

Oil Changers™ handles the advertising fund and media buying, ensuring that quality media materials with a distinctive marketing position promote your store.

Shifting tedious paperwork onto hard drive.

Our I-Lube is a user friendly computer network that eliminates the tedious details of store management, with instant information in managing your business and building your profits in three ways.

• Sales Management
  Individual customer and vehicle service information to automatically contact customers and encourage repeat business with regular notices.
• Customer Management
  Maintains an entire customer history with your business, allowing you to review past service records and avoid duplication of regular service items.
• Inventory Management
  Monitors your inventory and produces purchase orders automatically, to help you manage your inventory dollars.

Steering your own career: What we expect you to do.

When you purchase an Oil Changers™ franchise, you know that your business already rests on the solid foundation of Oil Changers™ sterling reputation. To maintain that reputation, we expect the following from our franchisers:

Make your store exceptional
Be dedicated to satisfying your customers with incomparable service. Hot coffee, a water cooler, a comfortable waiting room, and a sincere concern for the customer is all right in keeping with our slogan "Fast and Friendly."

Build customer loyalty
Go out of your way to share helpful information and advice with customers. Changing what might be considered a chore into a pleasant experience will keep customers coming back.

Make a full-time commitment to your Oil Changers™ store
Running an Oil Changers™ franchise is a full-time job, and your commitment is a key way to build customer loyalty and sales. Getting to know your customers is part of the fun of having an Oil Changers™ franchise.

Make it personal
Standing out from the competition is vital to success. From including a few colourful plants to greeting customers by name, you create a personality for your operation which customers appreciate.

Be a part of your community
Taking part in community events can attract new customers, increase awareness of your business, and create a strong positive image of your store. Offer space on your lot as a drop-off point for a local food drive, or donate a percentage of oil change proceeds to a local charity.

Fast Facts

• There are 2,324,855 light vehicles in New Zealand. Assuming 2.5 oil changes per year, the total market for the whole country is 5,812,137.
• According to FRAM, vehicle population will increase at an average of 1.4% over the next five years.
• The number of people who perform their own car maintenance is declining.
• Specialty oil change shops receive high marks for customer satisfaction from owners of North American and European automobiles.
• 49.7% of Oil Changers™ customers own more than one vehicle.
• Over 56% of Oil Changers™ customers make a special trip to have their vehicle serviced at Oil Changers. Most are loyal, repeat customers.
• Each Oil Changers is owner-operated. A recent survey shows customers value Oil Changers™ friendliness and knowledge.